Blenz Coffee Build Their Success With Twitter
Saturday, June 27, 2009 8:31Blenz The Canadian Coffee Company Ltd has tweaked its online marketing strategy yet again. In addition to the recently launched www.blenzstore.com which provides products to Blenz coffee, tea and chocolate fans worldwide, and blenzcares.com which supports charity and fundraising drives with a turnkey coffee distribution program, Blenz has now taken a turn onto the new and rapidly growing branch called Twitter.
Blenz uses Twitter to announce special events, store openings, and promotions.
Blenz Daily Twitter Sweepstakes launched on www.Twitter.com on Monday, sparking an immediate flurry of “tweets” among the social media mavens and fans, and Blenz followers grew from 0 to over 300 in just a matter of hours. On Monday morning, BlenzCoffee (@blenzcoffee) tweeted that George Moen, president of Blenz, wants to buy you a coffee – mention Blenz in your tweet, and your tweet may be chosen as the Tweet of the Day.
The first Blenz Daily Twitter Sweepstakes winner, Shane Gibson (@shanegibson), was impressed when his $5.00 gift card was hand-delivered by George himself, who happened to be in the neighbourhood that afternoon. Shane was so excited by the transaction that within minutes he had posted a picture recording the event, and his post was re-tweeted by one of his followers, and so on, and so on…
Blenz activity in Twitterworld has resulted in a myriad of benefits, including more personalized relationships with Blenz customers, attracting new customers to Blenz stores, and reinforcing the Blenz brand in the local market.
Blenz online marketing philosophy is well communicated in this quote, from the site where Sweepstakes Winners are sent to claim their prizes, “We use this format to connect with our existing and future customers in a respectful manner because we believe that companies of any size can have a direct relationship with their customers.”
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